Venice Gold Self Tanner

$ 39.99 USD

Luxury Sunless Self Tanner for Face & Body

Venice Gold Self Tanner refines luxury sunless tanning with a high-performance formula designed to deliver a flawless, streak-free golden glow.

Crafted in the USA using premium ingredients, this lightweight self-tanning formula glides on smoothly, dries quickly, and develops into a natural-looking tan that complements every skin tone.

Infused with a subtle citrus scent and enhanced with a built-in instant color guide, application is effortless and precise - allowing you to achieve professional-level results at home.

Why Choose Venice Gold Self Tanner

  • Made in the USA with premium-quality standards
  • Natural-looking golden glow — never orange
  • Smooth, streak-free even application
  • Lightweight formula that dries quickly
  • Suitable for face and body
  • Designed for all skin types
  • Subtle citrus scent for a fresh application experience
  • Vegan, cruelty-free, and paraben-free

Trusted by beauty professionals and self-tanning enthusiasts seeking a natural-looking, streak-free golden glow.

Made in USA Vegan Cruelty Free Paraben Free

Easy to Use

  1. Start with clean, dry, exfoliated skin.
  2. Apply in circular motions using the Venice Gold Self-Tanning Applicator Mitt or by hand.
  3. Use less product on elbows, knees, wrists, hands, and feet.
  4. Allow the tan to develop for 8 hours for a classic glow.
  5. Rinse with lukewarm water and avoid soap or scrubbing.

After rinsing, your tan will continue to develop for 24–36 hours.

Pro Tip: Moisturize daily to extend the life of your tan and maintain a radiant finish.

Customize Your Golden Glow

Light Tan

For a soft, natural-looking glow, apply a light, even layer and allow the formula to develop for 2-4 hours before rinsing.

This option is ideal for those seeking a subtle enhancement or for first-time self tanners looking for a refined, sun-kissed finish.

Classic Tan (Recommended)

For a balanced golden tan, apply a moderate layer of Venice Gold Self Tanner and allow it to develop for 8 hours before rinsing.

This is our most popular option, delivering a beautifully natural golden glow that resembles a day spent in the sun.

Dark Tan

For a darker tan, apply a generous layer and allow the formula to develop for 10+ hours.

For deeper results, self tanner can be applied on consecutive days or multiple times throughout the week to gradually build color while maintaining an even, natural-looking finish.

Does This Self Tanner Have a Color Guide?

Yes. Venice Gold Self Tanner includes a built-in instant bronzer so you can see exactly where the product is applied. This helps prevent streaks and ensures even coverage.

Explore our self tanning sets for a complete, professional-level glow ritual at home.


New to sunless tanning? Read our step-by-step guide on How to Apply Self Tanner for a Streak-Free Golden Glow (Step-by-Step Guide)


Formulated With Premium Ingredients

Deionized Water, Aloe Barbadensis Gel, Dihydroxyacetone, Glycerin, Ceteareth-20,
Cetearyl Alcohol, Isopropyl Myristate, Carthamus Tinctorius (Safflower) Seed Oil,
Macadamia Integrifolia (Macadamia) Oil, Dimethiconol, Erythrulose,
Sodium Hyaluronate, Lactic Acid, Polyacrylamide, C13-14 Isoparaffin,
Laureth-7, Phenoxyethanol, Sorbic Acid, Caprylyl Glycol,
Sodium Acrylate / Sodium Acryloyldimethyl Taurate Copolymer, Isohexadecane,
Polysorbate 80, Caramel Color, FD&C Yellow #5, FD&C Red #40,
FD&C Blue #1, Fragrance.


Complete Your Sunless Tanning Routine

For the best results, build a complete sunless tanning routine with Venice Gold essentials:

Or explore the complete Venice Gold Self Tanning Set for a full professional-level glow routine at home.


Want to learn more about our brand? Read the story behind Venice Gold.

Self Tanner FAQs

How long does Venice Gold Self Tanner last?

Venice Gold Self Tanner typically lasts 7–10 days, depending on your skin type and routine. Many users choose to reapply every 5–7 days to maintain a consistent, even glow.

For best results, moisturize daily, avoid harsh exfoliation, and properly prep your skin before application to help your tan last longer and fade evenly.

Will Venice Gold Self Tanner stain clothes or sheets?

Venice Gold Self Tanner may transfer slightly before your first rinse due to the instant color guide. To minimize transfer, allow the product to fully dry before dressing and wear loose, dark clothing during development.

After rinsing, the developed tan will not transfer when applied properly.

Does Venice Gold Self Tanner turn orange?

No, Venice Gold Self Tanner is formulated to develop into a natural-looking golden glow, not orange. When applied and blended properly, it delivers an even, realistic finish.

Is Venice Gold Self Tanner streak-free?

Yes. When applied with a tanning mitt and blended properly, Venice Gold Self Tanner delivers a smooth, streak-free finish. Proper skin prep and exfoliation before application help ensure the best results.


Is Venice Gold Self Tanner safe for sensitive skin?

Yes, Venice Gold Self Tanner is formulated to be suitable for most skin types, including sensitive skin. It is made with high-quality ingredients designed for a smooth, even application.

If you have very sensitive skin, we recommend performing a patch test before full application.

Can I use Venice Gold Self Tanner on my face?

Yes, Venice Gold Self Tanner is designed for both face and body. For best results on the face, apply a small amount and blend evenly for a natural-looking glow.

Using a light layer helps ensure smooth, even coverage and prevents buildup.

How often should I reapply Venice Gold Self Tanner?

Most people reapply Venice Gold Self Tanner every 5–7 days to maintain a consistent, even glow. Reapplication timing may vary depending on your skin type and how well you prep and maintain your skin.

For a deeper tan, you can apply additional layers on consecutive days to gradually build your desired shade.

  • 5 stars: 39 (91%)
  • 4 stars: 4 (9%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
S
Stephanie S.
My Favorite Self Tanner

I love this self tanner. I always get super natural tans. I don’t ever get streaks and it smells amazing.

✔ Verified Amazon Customer
Originally posted on Amazon for REBLX Premium Self Tanner (same product now sold as Venice Gold).

G
G. Wall
Great product

Goes on smooth. Looks natural. Best self tanner I've ever used!

✔ Verified Amazon Customer
Originally posted on Amazon for REBLX Premium Self Tanner (same product now sold as Venice Gold).

r
ragda
Best self tanner!

Beat tanner I’ve ever used! Wouldn’t use any other brand.

✔ Verified Amazon Customer
Originally posted on Amazon for REBLX Premium Self Tanner (same product now sold as Venice Gold).

A
Allie
No streaks, stays on, looks amazing

Honestly I loved it and it will be a permanent staple going forward.

✔ Verified Amazon Customer
Originally posted on Amazon for REBLX Premium Self Tanner (same product now sold as Venice Gold).

🔅
🔅
👍🏻

Seriously, a hidden gem of sunless tanners. I usually buy the spray version, but I like using this in a fine mist spray bottle (like the ones used in hair salons…also found here on Amazon). It dries quickly and gives a very real color for me…I’m fair skinned and most tanners either look orange or ashy/gray on me. This gives me the color I WISH I COULD GET but would never be able to because I’m so fair. Definitely recommend exfoliating, and if you shower/shave beforehand, before stepping out of the shower, rinse with cool/cold water to help close the pores. I prefer to tan in the evening, after showering and I use mitts to apply (you can find tons of them here on Amazon, but get the ones with the thumbs!…they give you more control. I lightly spray the mitts and then apply. I also use this on my face with zero issues (I have ultra sensitive skin and have no problems at all with breakouts, streaking or sensitivity). I’ve been using sunless tanner for nearly 30 years (yes, it’s been around that long!) and after using practically everything that has come down the pike over those decades this one is my go-to.

✔ Verified Amazon Customer
Originally posted on Amazon for REBLX Premium Self Tanner (same product now sold as Venice Gold).

D
Dianna Franck
Amazing Tan

I’m absolutely obsessed with this self tanner I’ve used tanner from the most expensive to drug store and this by far beats them all definitely worth the purchase

✔ Verified Amazon Customer
Originally posted on Amazon for REBLX Premium Self Tanner (same product now sold as Venice Gold).

J
Jamie ortiz
I LOVE this tanner!!!!

Been using self tanner for years and I truly love this product! It goes on super easy and blends really well also! Used it before a big event by putting it on at night and slept with the first coat (get some dark sheets), rinsed it off in the morning and it was perfect! Highly recommend!

✔ Verified Amazon Customer
Originally posted on Amazon for REBLX Premium Self Tanner (same product now sold as Venice Gold).

L
Lemony Girl
Great product!

I have very fair skin and this product works great for me. I've tried many self tanners and the smell, color, and streaks just about caused me to give up on them forever. Don't be put off by how thin the product is. This is not a lotion so beware and enjoy the results.

✔ Verified Amazon Customer
Originally posted on Amazon for REBLX Premium Self Tanner (same product now sold as Venice Gold).

V
Vicki
This is a great sunless tanner!

This is a liquid. I like the color of the tan. It makes me browner rather than the orangey look I have gotten from other self tanners.

✔ Verified Amazon Customer
Originally posted on Amazon for REBLX Premium Self Tanner (same product now sold as Venice Gold).

T
Teri
Made me tan

Very thin liquid, does work pretty good though.

✔ Verified Amazon Customer
Originally posted on Amazon for REBLX Premium Self Tanner (same product now sold as Venice Gold).

S
Spencer I. Rudloff
Expensive yet works like a charm!!

My tan looks very natural and healthy. Easy to apply NO BAD SMELL!!!! winner for sure......

✔ Verified Amazon Customer
Originally posted on Amazon for REBLX Premium Self Tanner (same product now sold as Venice Gold).

N
NOVA Mitchell Fam
Excellent tanning oil

This is a tanning “oil” so know that first before you pour it and it goes everywhere because it is not lotion! Lol

This is great stuff, I love that you can see it immediately so you know where you applied it and you won’t have a streaky mess :) very natural looking tan, easy to apply, and lasts for a very long before you need to reapply it

✔ Verified Amazon Customer
Originally posted on Amazon for REBLX Premium Self Tanner (same product now sold as Venice Gold).

L
Linsey Williams
Can’t go wrong, no matter what shade your skin is.

One of the BEST and most natural looking self tanner I’ve ever used.

✔ Verified Amazon Customer
Originally posted on Amazon for REBLX Premium Self Tanner (same product now sold as Venice Gold).

C
Caitlin Moore
WOW! So impressed and less stressed!!

So far I am very pleased with my experience!! I have tried so many different self-tanners and they usually end in a mess. I know some of it is my own error with my method of application, but even when I’m super careful, they’d still leave me splotchy and faded just as patchy.
This stuff is pretty liquidy/runny so I could see where it COULD easily cause a mess. However, I used a mitt and kabuki brush and was just really careful not to let any of the liquid spill out or if the liquid ran down the side of the bottle, would just wipe it with my mitt and use it. Just be careful when putting the bottle back down and not to set it down hard or some liquid will come bouncing out and splatter on your countertops. But that’s a small price to pay for this literal gold in a bottle! I was so worried I was going to wake up with splotches but this is the first tanner that actually covered me evenly on my legs and feet!!! No splotches or orange build up on my ankles!! I actually like how this stuff is liquid because it makes it so much easier to apply and it has a nice citrusy smell. I did notice though, after it’s been sitting on for a while, it has that signature DHA tanner smell. But, I haven’t noticed any transfer onto my sheets from sleeping in this stuff. I haven’t showered it off yet, so will come back and update my review once I’ve showered and worn it for at least a week. I’m just so thrilled that it covered me evenly. I couldn’t believe how great my normal “problem areas” looked (hands, feet, legs). I think I’ll definitely be using this stuff from now on!! Worth every penny. Once I get my application method down-pat, this stuff will give me a flawless tan! It’s almost fool-proof (almost) lol Admittedly I still missed some spots or had some spots where I didn’t blend that great on my arms, but that’s my fault! Practice makes perfect and I have all the confidence in this tanner.

✔ Verified Amazon Customer
Originally posted on Amazon for REBLX Premium Self Tanner (same product now sold as Venice Gold).

M
Michael
Buy it!

This is a great product! I was skeptical of price but I just decided to give it a try, and let me say this stuff is awesome! I’m not a person who uses self tanner so I’m not real experienced in the market... but I absolutely love the results! Went on easy, very thin consistency but absorbs into skin well. This can be use sparingly or generously has a color guide so you can see where you apply so no splotchy or streaky mess. The color is golden not orange! I am a redhead with pink undertones to my skin and this tan looks natural! worth every penny!

✔ Verified Amazon Customer
Originally posted on Amazon for REBLX Premium Self Tanner (same product now sold as Venice Gold).

L
Lindsay Little
Nice color

Very nice color.. easy application!

✔ Verified Amazon Customer
Originally posted on Amazon for REBLX Premium Self Tanner (same product now sold as Venice Gold).

z
zoraida
Best thing ever!

I have never been more happy with a product I absolutely love it I am a person who is very hard for me to get color on my skin and this product is so natural I will be definitely purchasing more.. It doesn’t stain like other products have with my clothes it does not have a strong smell I have purchased other products and the color stains my clothes or just looks to Cakey I love this

✔ Verified Amazon Customer
Originally posted on Amazon for REBLX Premium Self Tanner (same product now sold as Venice Gold).

A
A.Beach
Recommend 1000%

LOVE LOVE! Hot weather came fast here, so this saved me! Such a deep bronze. No orange what so ever. The mit is wonderful! And love the smell! Will always get this from now on!

✔ Verified Amazon Customer
Originally posted on Amazon for REBLX Premium Self Tanner (same product now sold as Venice Gold).

A
Ashley King
Great Product

This product is worth it- it has a nice smell and nice color definitely set an alarm if you do this before bed as leaving it on longe means a darker tan! It was easy to apply I used the application mitt (no streaks really recommend!) although my hands still got orangey so next time I’ll use gloves as well as the mitt.

✔ Verified Amazon Customer
Originally posted on Amazon for REBLX Premium Self Tanner (same product now sold as Venice Gold).

n
nicole
Nice color

Works great! Goes on nice n smooth especially with the applicator mitt they send with the lotion as a free gift. Definitely recommend and will be purchasing more when I run out.

✔ Verified Amazon Customer
Originally posted on Amazon for REBLX Premium Self Tanner (same product now sold as Venice Gold).

A
Aimee
Good color

I put it on last night, should of done before and after pics. Not completely thrilled. The color is great but you have to be careful with how much you put on. Make sure you do it every on all body parts. I love the color, but I'm gonna wait to see how it darkens over the next 24 hours. I do love that the DHA smell is very light compared to other brands. But I've also had better results the next morning from other brands.

✔ Verified Amazon Customer
Originally posted on Amazon for REBLX Premium Self Tanner (same product now sold as Venice Gold).

S
Sandy Snow
It is a good color.

I like the way you can see where you’ve put it and it dries so quickly. Sometimes a little inconvenient since you really need to use it at night and shower the next morning to get the true results. Good color and no yellowing.

✔ Verified Amazon Customer
Originally posted on Amazon for REBLX Premium Self Tanner (same product now sold as Venice Gold).

O
Owen Williams
This stuff is amazing! I'll definitely recommend to friends.

I find that the color to be great it went smooth and evenly. The fragrance is solid as well, not overpowering or heavy.

✔ Verified Amazon Customer
Originally posted on Amazon for REBLX Premium Self Tanner (same product now sold as Venice Gold).

K
Kaylee Cannon
ABSOLUTELY OBSESSED!

HIGHLY RECOMMEND
I absolutely love this product and would recommend it to anyone that wants to try a self tanner. I have very very fair skin and I can never find a self tanning product that doesn't make me orange until I tried this one. I've used it a few times and I love the results sooo much! I will be buying this again when I run out!!

✔ Verified Amazon Customer
Originally posted on Amazon for REBLX Premium Self Tanner (same product now sold as Venice Gold).

K
KH Venice Beach
Great color

I’ve tried a lot of self-tanners, and this one gave me a perfectly, sun-kissed glow. Friends asked if I just came back from vacation! Slept on my white sheets, and no orange residue was left behind.

✔ Verified Amazon Customer
Originally posted on Amazon for REBLX Premium Self Tanner (same product now sold as Venice Gold).

B
Brittney Jo
Great Product

I’ve used a few different brands of self tanners, and I love this one! Colors great, and lasts longer than any other I have used before.

✔ Verified Amazon Customer
Originally posted on Amazon for REBLX Premium Self Tanner (same product now sold as Venice Gold).

D
David Curtis
Self tanner

Great deal, my daughter loves it.

✔ Verified Amazon Customer
Originally posted on Amazon for REBLX Premium Self Tanner (same product now sold as Venice Gold).

J
Jay Rogers
BUY IT!!!!

STOP THINKING AND BUY IT. I have tried more selfless tanner than I'd like to admit and nothing gets me THIS dark with no orange and no funky smells. I dont think I'll ever use anything else

✔ Verified Amazon Customer
Originally posted on Amazon for REBLX Premium Self Tanner (same product now sold as Venice Gold).

b
brad_lee008
Buy buy buy

Bought this product based on a referral. Amazing beyond expectations

✔ Verified Amazon Customer
Originally posted on Amazon for REBLX Premium Self Tanner (same product now sold as Venice Gold).