Luxury Sunless Tanning

Luxury Sunless Self Tanner for Face & Body

Venice Gold Self Tanner refines luxury sunless tanning with a high-performance formula designed to deliver a flawless, streak-free golden glow.

Crafted in the USA using premium ingredients, this lightweight self-tanning formula glides on smoothly, dries quickly, and develops into a natural-looking tan that complements every skin tone.

Infused with a subtle citrus scent and enhanced with a built-in instant color guide, application is effortless and precise - allowing you to achieve professional-level results at home.

Why Venice Gold Self Tanner

• Blend of premium and natural ingredients
• Made in the USA with premium quality standards
• Suitable for both face and body
• Streak-free, natural-looking results
• Enriched with moisturizing and skin-supporting benefits
• Fresh, invigorating citrus scent
• Vegan, cruelty-free, and paraben-free
• Designed for all skin types and tones

Loved by beauty professionals, fitness enthusiasts, and self-tanning enthusiasts seeking a natural-looking golden glow.

Easy to Use

1. Start with clean, dry, exfoliated skin.
2. Apply in circular motions using the Venice Gold Self-Tanning Applicator Mitt or by hand.
3. Use less product on elbows, knees, wrists, hands, and feet.
4. Allow the tan to develop for 8 hours for a classic glow.
5. Rinse with lukewarm water and avoid soap or scrubbing.

After rinsing, your tan will continue to develop for 24–36 hours.

Pro Tip: Moisturize daily to extend the life of your tan and maintain a radiant finish.

Customize Your Golden Glow

Light Tan

For a soft, natural-looking glow, apply a light, even layer and allow the formula to develop for 2–4 hours before rinsing.

This option is ideal for those seeking a subtle enhancement or for first-time self tanners looking for a refined, sun-kissed finish.

Classic Tan (Recommended)

For a balanced golden tan, apply a moderate layer of Venice Gold Self Tanner and allow it to develop for 8 hours before rinsing.

This is our most popular option, delivering a beautifully natural golden glow that resembles a day spent in the sun.

Dark Tan

For a darker tan, apply a generous layer and allow the formula to develop for 10+ hours.

For deeper results, self tanner can be applied on consecutive days or multiple times throughout the week to gradually build color while maintaining an even, natural-looking finish.

Does This Self Tanner Have a Color Guide?

Yes. Venice Gold Self Tanner includes a built-in instant bronzer so you can see exactly where the product is applied. This helps prevent streaks and ensures even coverage.

Explore our self tanning sets for a complete, professional-level glow ritual at home.

Self Tanner FAQs

How long does Venice Gold Self Tanner last on the skin?

With proper care, your tan can last 5–7 days or longer. We have many happy customers that have tans that last well over 10 days. Moisturizing daily helps extend your results. Proper exfoliation before application and daily moisturizing afterward can help extend the life of your tan.

Will Venice Gold Self Tanner stain clothing or sheets?

Our formula includes an instant color guide that rinses away after development. Allow the product to fully dry before dressing to minimize transfer.

Is Venice Gold Self Tanner safe for sensitive skin?

Venice Gold Self Tanner is crafted with high-quality ingredients and moisturizing agents designed to be suitable for most skin types. We recommend performing a patch test before full application.

Can I use Venice Gold Self Tanner on my face?

Yes. Venice Gold Self Tanner is designed for both face and body. Apply a small amount evenly and blend well for a natural-looking glow.

How often should I reapply self tanner?

Most users reapply every 5–7 days to maintain a consistent golden glow. For deeper color, the formula can be layered gradually over multiple days.

New to sunless tanning? Read our step-by-step guide on How to Apply Self Tanner for a Streak-Free Golden Glow (Step-by-Step Guide)

Formulated With Premium Ingredients

Deionized Water, Aloe Barbadensis Gel, Dihydroxyacetone, Glycerin, Ceteareth-20,
Cetearyl Alcohol, Isopropyl Myristate, Carthamus Tinctorius (Safflower) Seed Oil,
Macadamia Integrifolia (Macadamia) Oil, Dimethiconol, Erythrulose,
Sodium Hyaluronate, Lactic Acid, Polyacrylamide, C13-14 Isoparaffin,
Laureth-7, Phenoxyethanol, Sorbic Acid, Caprylyl Glycol,
Sodium Acrylate / Sodium Acryloyldimethyl Taurate Copolymer, Isohexadecane,
Polysorbate 80, Caramel Color, FD&C Yellow #5, FD&C Red #40,
FD&C Blue #1, Fragrance.

Complete Your Sunless Tanning Routine

For the best results, build a complete sunless tanning routine with Venice Gold essentials:

• Venice Gold Exfoliating Mitt – prepares skin for smooth, even tanning
• Venice Gold Self-Tanning Applicator Mitt – ensures streak-free application
• Venice Gold Sunless Self-Tanning Gloves – keeps hands clean during application

Or explore the complete Venice Gold Self Tanning Set for a full professional-level glow routine at home.

Want to learn more about our brand? Read the story behind Venice Gold.