One of the best things about Venice Gold Self Tanner is that you’re in control.
Whether you want a subtle glow or a deep, dark tan, you can easily customize your results based on application amount and development time.


Choose Your Perfect Shade

🌞 Light Tan

Use a smaller amount of product and allow it to develop for 2–4 hours or less before rinsing off.
Perfect for a natural, soft glow or first-time self tanners.


🌞 Classic & Recommended Tan

Use a moderate amount of Venice Gold Self Tanner and allow it to develop for 8 hours before rinsing off.
This is our most popular option for a balanced, natural-looking golden tan.


🌞 Dark Tan

Use a generous amount of self tanner and allow it to develop for 10+ hours.
For even deeper results, you can apply self tanner two days in a row and/or multiple times per week.
This method delivers the deepest and darkest tan.


For the most even, streak-free results, we recommend applying with the Venice Gold Self-Tanning Applicator Mitt