Create Your Ideal Golden Glow

One of the defining benefits of Venice Gold Self Tanner is the ability to personalize your glow.

Whether you prefer a soft, sun-kissed radiance or a deeper golden bronze, our premium formula allows you to control your final shade with ease. By adjusting the amount applied and the development time, you can create a result that perfectly complements your skin tone.

Choose Your Perfect Shade

Light Tan

For a soft, natural-looking glow, apply a light, even layer and allow the formula to develop for 2–4 hours before rinsing.

This option is ideal for those seeking a subtle enhancement or for first-time self tanners looking for a refined, sun-kissed finish.

Classic Tan (Recommended)

For a balanced golden tan, apply a moderate layer of Venice Gold Self Tanner and allow it to develop for 8 hours before rinsing.

This is our most popular option, delivering a beautifully natural golden glow that resembles a day spent in the sun.

Dark Tan

For a darker tan, apply a generous layer and allow the formula to develop for 10+ hours.

For deeper results, self tanner can be applied on consecutive days or multiple times throughout the week to gradually build color while maintaining an even, natural-looking finish.

For a Flawless Application

For the most even, streak-free results, we recommend applying with the Venice Gold Self-Tanning Applicator Mitt.

Proper skin preparation also plays an important role in achieving a smooth, long-lasting tan. Before application, exfoliate the skin using the Venice Gold Exfoliating Mitt to create the ideal canvas for flawless results.

Customize Your Tan

How do I make my self tan darker?

To achieve a darker self tan, you can apply a more generous layer and allow the self tanner to develop for a longer period of time. You can also build your color gradually by applying self tanner on consecutive days. This allows you to deepen your tan while maintaining an even, natural-looking glow.

Can I control how dark my self tan gets?

Yes, you can control how dark your self tan becomes by adjusting both the amount of self tanner you apply and the development time. Lighter layers and shorter development times create a subtle glow, while more product and longer development times result in a deeper, more bronzed finish.

Can I apply self tanner multiple days in a row?

Yes, applying self tanner on consecutive days is a great way to build a deeper tan. This method helps you achieve your desired shade while maintaining an even, natural-looking result without over-applying in a single session.

What happens if I leave self tanner on too long?

Leaving self tanner on longer than recommended can result in a deeper, darker shade. While this can be beneficial for achieving a richer tone, it’s important to monitor your development time to avoid going darker than desired. For best results, adjust gradually based on your preferred shade.