Refining Luxury Sunless Tanning
Venice Gold refines luxury sunless tanning. Crafted in the USA and manufactured in a state-of-the-art cGMP-certified facility in Michigan, our premium self-tanning formulas deliver a flawless, streak-free golden glow for every skin tone.
But Venice Gold is more than self tanner.
Our collection includes expertly developed tanning essentials — from precision applicators to spa-inspired accessories — thoughtfully designed to enhance your beauty ritual and bring precision to every step of your glow.
We believe sunless tanning should feel refined, empowering, and uncomplicated.
Our Story
Founded in Michigan in 2017 under our original name REBLX, Venice Gold began with a simple mission: to create premium self-tanning products that deliver a flawless, natural-looking glow.
In 2024, the brand evolved through a strategic rebrand to Venice Gold, reflecting our commitment to elevated self-care, refined formulas, and a more luxurious tanning experience.
While our name has changed, our dedication to quality, innovation, and craftsmanship remains the same.
Today, Venice Gold represents confidence, modern beauty, and a sophisticated approach to sunless tanning - helping you achieve a radiant glow without compromise.
Innovation & Craftsmanship
Innovation is at the heart of everything we create. Through ongoing research and development, we refine our formulas and tools to deliver seamless application, balanced tone, and long-lasting results.
Every product is thoughtfully designed to deliver smooth application, natural-looking color, and long-lasting results — while remaining easy to use at home.
Our Commitment
At Venice Gold, our commitment extends beyond the product.
We are dedicated to delivering an elevated experience before, during, and after your purchase. Whether you need guidance selecting the right formula or expert tips to perfect your glow, our team is here to support you.
Visit our How to Apply Self Tanner guide for professional application advice.
Your confidence is our priority.
Made for Every Glow
Venice Gold is designed for all skin tones, skin types, and genders. We believe everyone deserves a glow that feels natural, effortless, and uniquely their own.
Join the Venice Gold Community
Join the Venice Gold community and become part of a growing group of customers who trust us for their sunless tanning needs and self-care routines.
Explore our full collection of self tanning products and discover your perfect glow with Venice Gold.
Venice Gold is a privately owned, USA-based self-tanning brand founded by Justin Colmer and built on a foundation of quality, innovation, and refined sunless beauty.
Experience your most radiant glow.
— Justin Colmer, Founder